What if: embracing change, one piece at a time.
Find out more about the new collection and our journey towards a more conscious fashion industry.

We kept our promise and continued exploring the made-to-order production model for the new collection. From now on, this will be the frame for all our upcoming collections. But why insisting on using this model?

The idea behind it sparked from a pragmatic need and at a very peculiar time in the history of humankind. Our permanent dissatisfaction with the cyclical fashion system was also a powerful trigger to rethink our business structure.

The path towards this mindset wasn’t straightforward. Before the pandemic hit the world in 2020, we were pointed towards a different direction — we wanted to increase our production to become more accessible to a broader number of people. However, this world crisis made us realize everything we were accumulating but that no longer needed — from raw materials to finished products.

Not having stock allows us to manage our resources more efficiently and to occupy less space — who never wished to have fewer objects each time they moved house? We believe that this model favors what’s really important, non-accumulation and, in a way, a refusal of material possessions.

Nevertheless, our stock still constitutes a problem nowadays. But we haven’t added much since a year ago, which has led us to believe that we’re on the right path. This model’s purpose isn’t just to raise customers’ awareness to make more conscious choices. It’s also our way to inspire other businesses to fight against this vicious loop sponsored by the fashion industry.

With this new collection, we took sustainability a step further, designing our pieces from scratch to make them as hybrid and versatile as possible. They can either be used inside or outside our home while always keeping comfort and practicality. Thus, the new collection turned out to be a contemporary adaptation to the current social predicament we’re living in.

The collection includes a new featured material, Seaqual, in added accessories as the Recycled laptop backpack and the Recycled weekender tote bag. This material is made from recycled polyester and upcycled marine plastic from the Seaqual Initiative.

We are thrilled with the softness and versatility of our exclusive sets, such as the Relaxed long sleeve and pants set, which can either be worn to go out or as a pyjama set; and the Piqué tracksuit, which provides an effortless look.

This collection also introduces other new accessories to this selection. A wonderful piece of headwear, the Graphic bucket hat, available in black and warm white. These have a minimal silkscreen printed in our atelier in Lisbon. The Minimal home slippers are an essential item for anyone’s footwear, with an easy slip-on design and a durable outsole.

Explore the whole collection here and join us in this journey towards sustainability and innovation. Embracing change, one piece at a time.

Our first made-to-order collection: it’s time to reshape fashion.
Discover how we are taking a step further towards a more sustainable fashion.

Last month, we started a new way of working in wetheknot, by introducing our first made-to-order collection. While sustainable sourcing and ethical production have always been a fundamental part of our approach, we felt we needed to go a step further. To stick even more to our philosophy against excessive consumption (and related collateral effects).

We asked ourselves: If we had the chance to rebuild the fashion industry from scratch, today, what would we do? And how can we reduce all the waste that goes through the supply chain?

For our new collection, we opted for an on-demand model. What does it mean? The accessories and clothing items we designed are going to be produced right after an order has been placed. It will take just a couple of days for them to be ready for delivery.

This way we know exactly how many pieces we have to make, without the need of keeping everything in stock for months. Therefore, the lack of a preliminary production allows us to avoid using materials for items that might end up unwanted.

The design of each new piece reduces any fabric leftover, taking advantage of the materials our suppliers have in stock. As a result, they don’t have to produce fabrics just for us, and we give our contribution by making use of what they already have.

The collection features a reinterpretation of the classic Piqué long sleeve in organic cotton. We deconstructed our symbol into two geometric shapes, each silk-printed in our atelier in Lisbon. Discover the Graphic piqué long sleeve in green melange and black melange.

We are so obsessed with the soft warmness of the organic cotton fabric we use in our sweatshirts, that we designed a new one: the Contrast sweatshirt with white seam lines.

We have also added new accessories to our selection. A functional, adjustable belt with a minimal design, a warm beanie hat in textured organic cotton, and an updated version of our tote bag in denim cotton canvas.

Have a look at the whole collection here and join us in our journey towards a more respectful industry. It’s time to reshape fashion.

All about organic cotton: a new collaboration with graphic art studio We are out of office.
We teamed up with the Dutch design duo to create a Limited edition t-shirt featuring original artworks inspired by our organic cotton.

Being a small design studio ourselves, we are always on the lookout for like-minded independent businesses around us. Not only to get inspired (and amazed!) by what they do, but also to support them.

Since the moment we first saw We are out of office’s work, we knew we had to collaborate on a project together. Finally, we had the opportunity. And we are super excited to present you the results of our collaboration.

Have a look at the Limited edition t-shirt in 100% organic cotton with exclusive artworks from We are out of office here. The fabric of our t-shirts is a soft heavyweight organic cotton made in Portugal. Better for the environment and for your skin.

In their illustrations, Winneke and Felix often take inspiration from commercial products, their materials and their packaging. And this happened in our collaborative project as well. To create these artworks, they started indeed from the basics of our Essential t-shirt.

In particular, they worked using the specs of one of the materials that most define wetheknot: organic cotton. For the design of the t-shirt, we decided together to use 3 different techniques. Screen printing for the illustration on the back, an embroidery on the side with the weight of the fabric (250 g/m²) and a graphic patch on the front saying “Made in Portugal”.

As a way to reduce our environmental footprint, we chose not to produce new t-shirts. This is why we are only using already existing stock and we will be printing and customising the t-shirts on demand. Moreover, pre-orders allow us to avoid any possible waste. As a sustainable slow fashion brand, minimising our impact in the production process is a priority.

The organic cotton we use in our Collections comes with a special brushing that makes the t-shirts and sweatshirts super soft to the touch. No need to say, comfort is extremely important to us. Wear our pieces over and over again, all day long and in any circumstance.

Above all, we like our products to be as long-lasting as possible. This Limited edition t-shirt in heavyweight organic cotton is robust and soft at the same time. Therefore, you can wash it several times without losing quality nor structure. If you want to learn more about the fabrics we use and how to care for them, have a look at our Materials.

Discover our selection of Essential t-shirts in organic cotton here.

Discover more about our Pouches in vegan leather.
Evolution, how to use and how to care.

Over the years, the vegan leather Pouch has proven to be our customers’ favourite. It is one of the first pieces we designed and still today, it is one of the most requested. Firstly, thanks to the incredibly resistant material, which stands up to regular use, and secondly, for its minimal design, which outlasts seasonal trends.

Made in Portugal and in a sustainable alternative to real leather, our Pouches are easy to care and clean. The vegan leather is water resistant and long-lasting, even after years.
Available in 8 different colors.

It’s the perfect everyday organizer: designed to let you carry around small items and to keep everything tidy. Use it inside your handbag, backpack or in your pocket. It can hold your passport, makeup, phone charger or any small accessories you want to reach easily.

Initially, it was it was created just as a tobacco pouch: to hold rolling tobacco, papers and filters. We were looking for a minimal design pouch but we couldn’t find one anywhere. Therefore, we came up with our own.

After a while, thanks to the feedback of our customers, we decided to adapt it to other uses. For example, now it fits a passport and is great as a travel wallet. After this improvement, we met many people using it to carry their phones and documents, or as a pen case, day clutch, makeup pouch, etc. Our advice is — if it fits, why not?

We are always on the lookout for new ways to use our vegan leather Pouches. And also, we are super curious to see how our customers adapt them to their needs. If you happen to have one, write us or send us a picture of your Pouch on Instagram, we’d love to hear from you!

As part of our philosophy of offering long-lasting items we made several changes over time. We improved the design, to make it easier to assemble. At the same time, we changed the patterns, to reduce the fabric waste in the cutting process. We upgraded the elastic band, twice, always looking for the perfect one that wouldn’t get loose over with time. And finally we changed the zipper for a YKK one, which makes a big difference on the end result. The current design is the closest to what we believe is perfection — and this makes us incredibly proud.

One thing never changed, though. Since the beginning, we chose not to use real leather because we care about animal welfare.

The vegan leather we use in our Pouches is made of cotton (19,5%), polyester (26,3%) and polyurethane (54,2%). Because it has cotton in its composition it gets very soft and has a pleasant warm touch.

Plus, this material makes it super easy to take care of the Pouch. You just have to clean the vegan leather with a sponge and soapy water. Afterwards, remove the soap with clean water and dry with a soft cloth. Remove stubborn stains with a mild solvent, like alcohol. Remember not to bleach, iron, tumble dry, nor dry clean.

You can find all the 8 colors of these Pouches online here, alongside with customers reviews, and also at our shop in Lisbon.